One of the most interesting developments in the industry of web design is the responsive web design evolution. Design that is responsive will fit various devices with different screen sizes. This device can be a tablet, a smart phone or even a computer. The clarity of the website is not interfered with by the size of the screen. In the recent word, most people are using their phones and their tablets to look for information and thus the design used on a website have a great impact on its SEO. For the website design Toronto to affect SEO positively, then it should have all the elements that a responsive website should have. Here are some of the advantages that SEO get from a responsive website.
Improvement of local SEO ranking
Local search visibility will be highly improved by a responsive web design when targeting local keywords. As most of the people are using their mobile phones to search on the internet, a web design that is responsive helps Google to identify the site that deserves to be given a good position in local search results. On the other hand is your website is not user-friendly, the bounce rate and negativity effects will increase thus having a poor position in the search engine.
Removes duplicate content
Those websites that have a separate version for the mobile devices tend to replicate the content from their main website to the version of the mobile phones. This content duplication decreases the mobile site credibility in the search engines. A responsively designed website, however, helps the owner to develop content that is unique and the challenges of content duplication are removed.
Reduces SEO investment
A responsive web design has a one URL for both the mobile and the desktop users. This makes it simple for the search engines to crawl their content and the URLs more easily. The entire desktop onsite version also applies to the mobile versions. This also includes the internal linking structure, search engine content friendly and Meta tags. The responsive website will also maintain the link building efforts to both the mobile and the desktop versions.
Saves money spent on mobile development
The business owners save both money and time with a responsive web design. This is the money and time that would have been used to make another mobile website. When you choose a responsive design, you will be sure to save the mobile development and support.
Improves the rate of conversion
A website that is non-responsive will impact your business negatively, and it will not be unable to compete with other businesses whose websites are responsive. It is essential that you reach more people than your other business partners. A responsive website will increase the chances of your conversions for you will be having a larger audience.
You will stay ahead of your competitors when you have a responsive website design. Due to the increased demand for smart phones and tablets, a responsive website is a key factor to improve your search visibility and conversions.