Benefits of a Responsive Web Design to SEO

One of the most interesting developments in the industry of web design is the responsive web design evolution. Design that is responsive will fit various devices with different screen sizes. This device can be a tablet, a smart phone or even a computer. The clarity of the website is not interfered with by the size of the screen. In the recent word, most people are using their phones and their tablets to look for information and thus the design used on a website have a great impact on its SEO. For the website design Toronto to affect SEO positively, then it should have all the elements that a responsive website should have. Here are some of the advantages that SEO get from a responsive website.

SEO service design

Improvement of local SEO ranking

Local search visibility will be highly improved by a responsive web design when targeting local keywords. As most of the people are using their mobile phones to search on the internet, a web design that is responsive helps Google to identify the site that deserves to be given a good position in local search results. On the other hand is your website is not user-friendly, the bounce rate and negativity effects will increase thus having a poor position in the search engine.

Removes duplicate content

Those websites that have a separate version for the mobile devices tend to replicate the content from their main website to the version of the mobile phones. This content duplication decreases the mobile site credibility in the search engines. A responsively designed website, however, helps the owner to develop content that is unique and the challenges of content duplication are removed.

Reduces SEO investment

A responsive web design has a one URL for both the mobile and the desktop users. This makes it simple for the search engines to crawl their content and the URLs more easily. The entire desktop onsite version also applies to the mobile versions. This also includes the internal linking structure, search engine content friendly and Meta tags. The responsive website will also maintain the link building efforts to both the mobile and the desktop versions.

Saves money spent on mobile development

The business owners save both money and time with a responsive web design. This is the money and time that would have been used to make another mobile website. When you choose a responsive design, you will be sure to save the mobile development and support.

Improves the rate of conversion

A website that is non-responsive will impact your business negatively, and it will not be unable to compete with other businesses whose websites are responsive. It is essential that you reach more people than your other business partners. A responsive website will increase the chances of your conversions for you will be having a larger audience.

You will stay ahead of your competitors when you have a responsive website design. Due to the increased demand for smart phones and tablets, a responsive website is a key factor to improve your search visibility and conversions.

 

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Local Ranking Factors for 2016

Over the course of the past few years, SEO has been evolving. Gone are the days of ranking a new website within a few days by using a tool like GSA, and quite frankly, we are glad Google has tightened up their algorithm. SEO agencies and experts were sick and tired of doing proper optimization only to be outdone by someone with a tool to spam thousands of backlinks overnight. So for that, a special “thank you” to Google for stopping that.

For 2016, you will need a solid action plan to have a successful search engine optimization campaign. Your marketing plan should be shaped around your industry and business. Here are a few things that should help kick-start your local SEO campaign:

1) Start Being More Social

If you are shy and an introvert, don’t worry, we aren’t telling you to go out there and become a social butterfly. What we’re suggesting is to be more active on social media. Websites like Twitter, Facebook, and Instagram are a great way to get your brand out there to the public.

Brand recognition is going to be key for years to come as Google improves their ranking signals. It has already been noted multiple times that a higher click-through rate (CTR) for your brand name has a direct correlation with your ranking. The more people are searching your company name, the better your chances to rank higher for the particular keyword or service.

2) Local Citations

There is a fine line between a proper citation and a poor citation. Many people go out there and build hundreds of citations on any site they can see, and we don’t recommend this. Instead, email me and I will provide for you a list of the top 50 citations every local business should have. You should only consider high quality or relevant citation websites. The given ones are Facebook, Yelp, Twitter, and Foursquare. However, there are a quite a few “not so obvious” ones that I can list out for you. Again, if you’re interested, please use the contact form and use “Citation List” as the subject line, I’ll be happy to send you my top 50 list.

Another thing to note about citations is that they should all be consistent. Meaning, make sure to have the same name, address, and phone number across all of them. If you make a mistake, make sure to go back and fix them. It’s never a good sign having inconsistency in your citations.

3) Google My Business Page + Reviews

If you don’t have a Google My Business page created, then you need to do this as soon as possible. In fact, it should be the very first thing you do before you even bother with any other SEO tactics.

Make sure to create your page and get your listing verified. You can get your listing verified by only requesting a pin-code to be delivered to your address. Once you receive the pin-code, just plug it into the verification section of your page, and voila, you’re all set.

After you have your page, work on getting reviews! Anytime you finish a service ask your client or customer to write a quick review for you. Reviews are positive ranking signals that will also help searchers choose you over your competitors.

If you start your campaign by doing the three things listed in this post, then you are setting yourself up for success! The majority of agencies and “SEO Experts” are still doing what we like to call “2004 SEO.” Meaning, they are still using low quality ranking signals and by just doing these things, you can easily beat them to that highly coveted #1 spot. And when you do, be sure to send me your results, I would love to hear back!

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Top 5 WordPress Plugins for SEO

When a lot of people try doing their own SEO, they often rely on WordPress plugins to do the work for them. I can start off by telling you, not all plugins are alike, and just because the author of the plugin claims its “SEO friendly” I suggest you do the research before considering it a reliable tool.

Below, I will give you the top 5 plugin that will help you perform proper SEO techniques.

  1. Yoast or All in One SEO Pack– Everyone knows the importance of meta titles, descriptions, and tags. Either one of these plugins make it easy to set your title and description for all of the pages. Additionally, if you want to noindex or nofollow specific pages or posts, it will allow you to do that with a click of a button. One is not better than the other. It all comes down to preference. If you enjoy the layout of All in One, feel free to stick to that one. If you like to be able to control a few more options, go with Yoast.
  2. Google XML Sitemaps and Google XML Sitemap for Videos– These two plugins work hand in hand. If you have youtube videos embedded on your posts or pages, then it will be a good idea to download and install both of these. If you don’t have any videos, then Google XML Sitemaps can function perfectly on its own. Keep in mind that if you are using Yoast, then you do not need to download either of these. Yoast now has a built in XML builder and will often conflict with Google XML Sitemaps if you have both. If I use Yoast on my websites, I tend to disable the Yoast sitemap builder and download Google XML Sitemaps regardless. I simply prefer that specific plugin due to the ease of use and the way it builds the sitemap.
  3. WP Social Sharing– It is very important to make it easy for your readers/visitors to be able to share you page. You can do this in two ways. You can create sidebars on each page with image links to your social profiles, or you can use WP Social Sharing and have your social buttons automatically added to your posts. This will allow your visitors to share and like your content with a simple click of a button.
  4. Schema Creator by Raven– Having schema on your page is becoming increasingly important to provide your users with a better site. Remember, the better your quality, the higher Google and other search engines will rank you. Schema Creator makes it easy to add schema to your pages. Whether you are a restaurant and would like to make your menu easily visible on the search, or your a local plumber wanting to identify your business, Schema Creator makes it so you don’t have to learn the coding language.
  5. Widget Logic– Not a popular plugin by any means, but Widget Logic is a must have on your website. It allows you to control your widgets entirely. This will allow you to show widgets on a few pages, while hiding them on others.

There you have it, the top 5 WordPress plugins to improve your SEO. Again, these are stepping stones to your success. Simply installing these plugins without following Google’s quality guidelines will not get you far.

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What Is SEO Basics and Why Are They Important?

SEO basics is something that is very fundamental for websites. SEO or search engine optimization is the thing that websites do need for positioning in the online world. Why is this positioning important? It is because websites do need to be found at the most critical of points during the buying process when people need a sit the most.

What is SEO basics?

SEO basics are all of the specific search engine optimization tools that permit a website to be user friendly for search engines. It is a necessity to get a website the presence it requires more than anything. This presence is something that wouldn’t normally come easy all by itself. SEO is the very force that communicates to the search engines in a specialized kind of way. It tells the search engines just what your intentions are overall. Once the search engines are fully aware of a certain websites primary motivations, they will in turn, recommend your website for relevant searches.

SEO basics is also the very thing that makes for a user experience like no other. The user experience is everything. Therefore, SEO delivers the very finest of interactions for users, and if a user does like the overall experience and feel of your website. It is more than likely that he or she will be back for future visits. One can think of a website as being a cake. Why is this? Because, to be honest, if a website is good. It is something that is comprised of nothing but good things. SEO basics are what help to get all of these good things recognized by search engines and known by many computer users out there.

What two things is SEO basics comprised of the most?

SEO basics is something that is made up of simplicity and common sense. Why is that? The main purpose of search engine optimization is all about making a website as user friendly to search engines as is possible. Therefore, in order to achieve this, SEO only uses the particular tools that it requires to achieve this. SEO isn’t all about technical stuff and being difficult in nature. Actually, it is someth

ing, which is specialized knowledge of algorithms, programming, or taxonomy. It is more about knowing just how search engines do work and what they do for websites overall. This is the common sense part of SEO. The simplicity of this knowledge is what can make the entire approach of SEO something more welcome and less menacing in description.

If you learn to accept SEO on basic terms, as well as, feel comfortable using it for your website. You will come to know the simplicity that it does contain. It is indeed a very powerful web tool in essence. However, it is a definite necessity for websites, which do need it to make them known and visited by traffic regularly.

What are search engines looking for specifically from excellent websites?

  • Awesome content
  • A website that is fast and performs quite well
  • Authority and a presence like no other
  • Unique user experience that inspires visitors to return
  • What are search engines not looking for in websites?
  • Too much keyword stuffing
  • Links that have been purchased
  • A user experience that is poor, complicated, or just bad in general
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Keywords Research and SEO Basic Techniques

When it comes to SEO, one of the most popular SEO techniques to comprehend is keyword research. If you use proper keywords for your website, it will help you to get more traffic. The value of this aptitude cannot be overstated. With proper keywords, you can respond to changing market conditions, predict a shift in demands, and produce the services, products, and content that web searchers are dynamically seeking. First, you have to know the value of your keywords.

SEO Keywords

How to search keywords?

There are certain points you have to remember while selecting keywords for your website –

  • l Make a list of significant, related topics based on what you identify about your business.
  • l Now write some keywords on a paper.
  • l Do proper research through the different search term.
  • l Inspect for long tail keywords and a mix of heads.
  • l Check how competitors are ranking
  • l Considerate the long tail of correct keyword demand

How to Use Long tail keywords?

The term “Long-tail” denotes a part of a chart usually used to improve a keyword strategy in vivid form.

It’s magnificent to contract with keywords that have 5,000 searches a day, or even 500 clicks a day, but in realism, these trendy search terms really make up less than 25%-30% of the searches executed on the web. The enduring 70% lie in what’s called the “long tail” of search. The long tail includes hundreds of millions of exclusive searches that might be performed at certain times on any specified day, and takes into account the search quantity as well. Search marketers have also seen that long tail keywords is better because they attract more attention.

Using Google AdWords

There are several sites through which you can get keyword options. You can check Google, AdWords keyword planner tool for SEO keyword research. Most of the people prefer this tool to search proper keywords. And presently, Google AdWords replaced by the new keyword planner. The keyword tool is the first free tool sites available to anyone working with the search engine optimization and pay per click industry.

How to Use the Keyword Planner?

In the above picture, you can check the new keyword planner structure. Once you search with any keyword, you can find related keyword details with average monthly search details, competition, and average CPC, etc. It will help you to make the right decision.

For SEO, you could collect keyword proposals and sculpt operations around the terms with the maximum search amounts, while for PPC, you could locate new keywords to make sure your movements always remained in front of your competitors’. The major, overarching benefit of the Keyword Planner is that it’s currently simple for advertisers to make new ad campaigns and ad groups – as well as locate new keywords, of course.

Final verdict

Keyword research is a decisive part of SEO (search engine optimization) and offers a road map for both the plan and implementation of making websites and increasing content. Keywords are typically broken up and assembled based on the amount of words within the inquiry phrases. The extra words in a keyword phrase regularly the simpler it is to rank for the term.

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